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by Amy Louer, EdM


I recently bought a hand-sewn bridesmaids dress online, created to my specifications to fit my body. Yet, like many aspects of a wedding, reality did not meet expectations. In fact, it ended with my bust, waist and hip measurements posted online for the world to see….but that’s a different post for a very different blog. I was sent three sets of instructions for obtaining the same body measurements. One told me to measure my waist circumference at my belly button, another identified my waist as the smallest portion of my torso, while the third indicated that waist measurements should be taken at the top of my hipbone. I don’t know about you, but my belly button is not located on my hipbones, nor is that the smallest part of my torso.

Considering that the company was providing very different instructions for measuring the same thing, I should NOT have been surprised when my dress came back 6 inches too short and two sizes too big. Two hundred dollars in alterations (and a visit to the Better Business Bureau) later, I was left wondering, if differences in measurement instructions can affect my apparel this dramatically, what is it doing to the quality of our research?